Decentralizing the advertising industry is an intriguing concept, yet it will be very difficult to achieve. AdEx, a blockchain-based project, aims to create a decentralized ad exchange to disrupt online advertising as we know it. Moreover, this Ethereum-based project seeks to address advertising fraud, improve privacy, and empower users. What is AdEx Trying to Achieve? Most people will agree that online advertising in its current form is both intrusive and annoying …
[Read More]

AdEx, an international ad exchange operating on smart contracts and blockchain technology, has announced it exclusively collaborated with Ink, the world’s leading travel media company. Disclosure: This is a Sponsored Article The latter is the world’s biggest travel media company, whose services cover millions of airline passengers annually. The company issues magazines, offers online and mobile experience, and offers additional media services. AdEx is among the biggest decentralized ad exchanges …
[Read More]

Video entertainment platform Stremio intends to partner with blockchain-based ad exchange AdEx once the exchange becomes fully operational. Stremio is a semi-open source video entertainment platform launched in 2015. It is designed to host and deliver any kind of video content within the same application. Stremio app has been downloaded by 4 million people so far. Similar to most video platforms, Stremio monetizes through third-party ads. However, most advertisement placement …
[Read More]