Tag: Marketing

Links are Not Dead

Links are not dead. As long as interconnected networks form the internet, links matter. According to SEMrush, 4 of the top 8 ranking factors are based on link signals. On average, Google’s number 1 organic search result has 3.8 times more backlinks and 3.2 times more referring domains than numbers 2 through 10. Link signals account for 28% of Google ranking factors for local organic search – more than any …
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The Psychology of Naming Your Business

For a new business, a name is everything. A good business name is the first step in attracting clients and growing brand awareness. A name serves as the foundation for branding, so one that’s simple and memorable that creates a strong impression is effective. A name should link to a core principle or idea and clearly define your brand. Unsuccessful names are often difficult to spell or pronounce, generic, too …
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How to Pick the Best Email Marketing Services

Email is far from dead. By 2024, more than 361 billion emails will be sent a day, making it a powerful and cost-effective marketing tool. Email marketing alone acquires 40x more customers than Facebook and Twitter campaigns combined. The vast majority of marketing professionals express that email engagement is one of their top metrics for measuring content performance, and 59% say email is their biggest source of ROI. To achieve …
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Recap: INBOUND 2019

`This week I attended the INBOUND marketing conference hosted by HubSpot in Boston, Massachusetts, which had a whopping 26,000+ attendees. Headliners included Elizabeth Gilbert, Janelle Monae, Katie Couric, and more. I attended speeches by Alexis Ohanian, Larry Kim, AJ Wilcox, and Sal Khan. I also spent plenty of time in the LinkedIn Lounge talking with attendees to get their feedback on the event. This three days of more than 250 …
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