Jayceon Terrell Taylor, better known as The Game in rap circles, has affirmed his belief in the positive properties of cannabis by joining a blockchain technology company called Paragon.

Paragon, led by former Miss Iowa Jessica Versteeg, is looking to standardize and regulate the cannabis industry through the power of an immutable ledger on blockchain technology to help the controversial plant compete with Big Pharma.

Celebrity endorsements for disruptive technology

While The Game’s involvement goes far deeper than simply being a celebrity endorsement for Paragon – as he sits on the advisory board – there has been an influx of big names outside the world of technology, investment, and money, seeing the value of blockchain technology.

The likes of boxer Floyd Mayweather and footballer Luis Suarez have both posted about a prediction market ICO called Stox while Bollywood celebrities such as Shilpa Shetty, Raj Kundra, Huma Qureshi, Neha Dhupia, Vir Das, Nargis Fakhri and Prachi Desai have all expressed interest in Bitcoin.

A Game-Changing Paragon

The Game is a well known supporter of cannabis and has been a champion of the legalization movement that has seen 20 states across the U.S. lessen their regulations on the drug.

The rapper owns his own dispensary and has been making his own strains and concentrates. He also has a line of pot products, Trees by Game, which he claims is unlike any other medical weed brand out there.

The Game is now hoping people will be able to use the world’s latest revolutionary technology to further advance a cannabis revolution with Paragon.

A new Cannabis Game

Paragon’s hope is that by using the disruptive blockchain technology, it can rocket an industry that is trying to bust into the mainstream. The issue for the cannabis ecosystem thus far has been its fractured nature and the disconnect between the various sectors. Growers operate separately from the labs that test the products which do their own thing out of sync from the distributors, which all leads to very unregulated and unstandardized products.

Paragon believes that blockchain technology, as an immutable ledger, can put all the information in one place for users across the board to view and scrutinize. From the seeds used, to the fertilizer and water quality, as well as doctor certifications and patient IDs, all this information is transparent on the blockchain.

Additionally, the creation of a specialised digital currency allows for easy payment across borders and bypasses legal issues concerning payment for the controversial drug.

Paragon also hopes to set up coworking spaces for cannabis startups to incubate and operate in order to not only standardize the cannabis economy, but also to provide intellectual growth for the industry.

Disclosure: This is a sponsored article.