In recent years, businesses have adopted new engagement strategies seeing the rise of popularity of social media and digital advertising. One of them is influencer marketing that helps to increase brand advocacy effectively.
Initially, Influencer Marketing was used by gaming and entertainment industries for the promotional campaigns. Seeing the value, digital agencies used this form of advertising channel for big companies and corporations. Unlike traditional advertising, Influencer Marketing guarantees the chance to the brands to gain attention and to achieve credibility.
While influencer marketing has helped to promote customer loyalty, yet the current state is ridden by many problems:
Blockchain technology has the potential to enhance the connection between influencers and brands, changing how they interact and conduct businesses. Its immutability and transparency enables each party to know what is expected of them and how well they are performing it.
This means that influencers have secured means to get paid for helping companies in their social media marketing efforts.
This enables the companies to collaborate more efficiently with the influencers and evaluate the effectiveness of online marketing campaigns across social media networks like Twitter. Twitter has created wide opportunities for business owners to do business online and promote their products. It is important to create good relations with the customers as online business allow customers to give a review about the company service. If the reviews and ratings are good then it is very common to get attracted by more customers. To get a target audience and boost follower count you can buy Twitter followers.
While these type of synergy is still fresh and new, there are already decentralized solutions, like SocialMedia.Market with a huge promise for a big future for the convergence of blockchain technology and influencer marketing. SocialMedia.Market with connects the social media influencers and advertisers in one ecosystem. Developed on Ethereum blockchain, SocialMedia.Market allows users to perform, ablaze, and create advertising campaigns in a secured manner, making influencer marketing cost effective and transparent at all times.
SocialMedia.Market offers:
The SocialMedia.Market platform holds a token sale this November. Their presale has already started.
As influencer marketing continues to gain popularity, blockchain technology can become a solution to many of its challenges and issues. Industry players, like SocialMedia.Market are already implementing blockchain and smart contracts in their platforms, building decentralized solutions that will open up the new opportunities for the industry.
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