Different blockchains and cryptocurrencies try to obtain a  strong position in the market. For some, that process is a lot easier than others. PricewaterhouseCoopers is intent on bringing IOTA to the masses by organizing a dedicated event. 

Cryptocurrency enthusiasts are familiar with what IOTA

A big IOTA Event in Luxembourg

For all intents and purposes, it is a very technology-oriented project. That also makes it seem less approachable compared to other blockchain projects on the market today. PricewaterhouseCoopers wants to change that narrative. Its “IOTA: Beyond Blockchain” event is designed to do exactly that. 

During this event, there will be a few short panels on blockchain technology, IOTA, and how cybersecurity will affect the Internet of Things. There is also a demo of a traceability tool, which will undoubtedly spark a lot of interest. 

Events like these can bring a big spotlight to blockchain ventures. For IOTA, it is almost a nod of approval from one of the biggest firms in the world. Their desire to experiment with blockchain has been well-documented in recent years. 

Although PwC organizes many events in Luxembourg, this is the only blockchain-oriented one planned for the remainder of 2019. That could be a sign of things to come for the firm. It is also intriguing to note how they opt for IOTA specifically.