Google Trends is an exciting place to keep an eye on search popularity for various keywords around the world. Although Bitcoin popularity has been on the rise for the bigger part of the last few years, the term blockchain has exploded in the results. Oddly enough, both terms are increasingly popular in Ghana as of late.
Blockchain Trumps Bitcoin In Google Trends
It will hardly come as a surprise to anyone that blockchain is the most popular keyword of the two, according to Google Trends. The media has done a good job of steering people away from Bitcoin, yet they are throwing the blockchain buzzword into every article they possibly can. Not that that is necessarily a bad thing, though.
When people search for Bitcoin on Google, the “payment system” term is a very common query for some reason. Additionally, Bitcoin mining and Bitcoin price remain top keywords as well, which was to be expected. But there are other terms currently breaking out, such as ‘Bitcoin calculator”, and “Bitcoin exchange”. Quite peculiar results to say the least.
A similar trend can be noted for the term blockchain in Google Trends, which sees most of the regional interest in Ghana as well. Blockchain.info, the block explorer and wallet service, remains the highest related search result and the search topics range from “Blockchain bitcoin” to “BTC blockchain”. Blockchain technology is breaking out, according to the charts, which is not a complete surprise either.
The big question is why Ghana is getting so involved in Bitcoin and blockchain searches since there is hardly any news originating from that region. The country did set up the first ever Bitcoin farm in March of this year, and there is at least one Bitcoin exchange active in the region for quite some time now.
Interestingly enough, the top three countries influencing Google Trends for Bitcoin are Ghana, Estonia, and the Czech Republic. Where blockchain is concerned, the top three is Ghana, South Africa, and Singapore. This seems to indicate both phenomena are gaining more traction around the world, which can only be seen as a positive sign.
Source; Google Trends
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