Infographics

A Look at the Email Economy

According to many news outlets, including Forbes, The Telegraph, and The Wall Street Journal, email’s use has gone down drastically. But the data tells a different story; it is estimated that by 2022, 126.7 trillion emails will be sent. In 2017, 90% of all Americans of all ages, from 15 all the way to 65 and up, checked their emails regularly. Even Gen Z checks their email – and quite often too as more than half check their emails several times each day. So in the end, email is alive and well and is still commonly used for personal and business applications.

 

Out of all emails received, 35% require a response from the person it was sent to and only 23% of all emails require an immediate response. Yet in spite of this, the average response time for sales leads is an astounding 42 hours. This shorter expected response time isn’t just the younger generations either – 1 out of every 3 GenX and Boomers expect a response in less than an hour. When you take a long time to respond to an email that can say a lot to your potential customer. They can feel frustrated or annoyed if you don’t live up to their expectations. Your possible client could also zone in on nonverbal clues. Leaving a client’s email unread can have many bad effects on business with them and others in the future. Companies that acknowledge this and respond to inquiries within 1 hour are 7 times more successful than those who take 2 hours and 60 times more successful than those who take 24+ hours. Responsiveness builds repeat business as 80% of Americans say speed, convenience, knowledgeable help, and friendly service are the essential elements of positive client experience.

Related Post

 

Find out how to get your and your employees’ email response times faster and helpful tips along the way here:

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present.

Share
Published by
Brian Wallace

Recent Posts

OKX Wallet Sees Whales Massive Moves; More on Plus Wallet & Coinbase  

Plus Wallet Impresses with its Speedy 15-Min Token Listings While Coinbase Unveils AI Tool &…

26 mins ago

100% Bonus with BlockDAG! Ethereum Eyes Breakout, Sui Plans To Expand

BlockDAG Rolls Out Limited Time 100% Bonus For Community While Ethereum Price Looks Bullish &…

1 hour ago

Best Crypto Wallets 2024: Top Choices for Security & Rewards

The 5 Best Crypto Wallets Worth Using in 2024 — Find Out Why Selecting a…

2 hours ago

Ethereum Ecosystem Primed For A November Rally – ETH Coins Chainlink (LINK), Toncoin (TON), And Cutoshi (CUTO) The Ones To Watch

With a Total Value Locked (TVL) of $50.72B, Ethereum is the world's largest blockchain, with…

9 hours ago

Analysts Predict a Rollblock 5000% Surge Dwarfing Pepe Coin and Popcat Recent Fame

The meme coin market has recently been surging once again; tokens such as Pepe and…

19 hours ago

FLOKI Dominates Meme Market as Rollblock ICO Skyrockets. Is Polkadot Losing Its Edge?

The FLOKI price has recorded over 300% yearly ROI, dominating crypto gains in the meme…

19 hours ago