Decentralized sports financing platform SportyCo is the new sponsor of Espanyol, one of the mainstays of La Liga, Spain’s (and probably the world’s) top football league.

Disclosure: This is a Sponsored Article

Football is, without dispute, the worlds sport no. 1 and La Liga is one of the two most exciting national leagues in the sport. RCD Espanyol from Barcelona is one of the more recognizable competitors in the league and have just announced that

RCD Espanyol will wear the SportyCo logo on their jerseys and shorts, and will thus promote our project among their supporters – both at their stadium during the games as well as to the several hundreds of millions strong community of football fans following La Liga matches on their TVs all over the world.

This sponsorship builds on SportyCo’s extensive connections in the Spanish football ecosystem, following the introduction of Roberto Carlos, former Real Madrid superstar and UEFA Champions League and FIFA World Cup winner, as Partnership Manager of SportyCo.

This news follows in the footsteps of SportyCo’s successful rebranding. The team, formerly known as SportyFi, decided that due to the imminent launch of the platform and a plethora of exciting news in the weeks before that it’s time to kick off with a brand-new and more recognizable name – SportyCo.

SportyCo believes that every promising athlete deserves the opportunity to pursue a professional career and every small investor should be able to back an athlete he believes in. Therefore, they’re setting up a crowd financing and investment ecosystem for up-and-coming athletes, changing financing in the sports industry by deploying a blockchain-based crowdfunding platform, serving athletes, clubs and other sports organizations, and enabling small investors to participate in sports, a fast growing $1.3 trillion worth industry.

Read more on SportyFi on their website and join the discussion on the SportyCo Telegram channel.