Tag: paparus

How to combat Fraudulence and other Inefficiencies of Traditional Digital Advertising

One of the biggest challenges currently faced by the traditional digital advertising ecosystem is that of fraudulence. While this has been an issue plaguing this multibillion-dollar industry for a while, the problem was brought to the forefront of public consciousness during the Russian Methbot Ad Fraud scheme of 2016 in which Russian hackers used a click-fraud machine to steal about $5 million a day from advertisers and publishers. Disclosure: This …
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