Tag: Mattel

Four Major Toy Companies Fined for Violating the COPPA

In light of a four-year investigation, four major toy companies have all agreed to stop letting online marketers track children’s internet habits. Eric Schneiderman, New York Attorney General, found Hasbro, Mattel, Viacom, and JumpStart Games to be in violation of the Children’s Online Privacy Protection Act.  In its four years, Operation Child Tracker uncovered that third-party vendors were using cookies and IP addresses to track kids under 13 years old. …
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