Tag: branding

The Psychology of Naming Your Business

For a new business, a name is everything. A good business name is the first step in attracting clients and growing brand awareness. A name serves as the foundation for branding, so one that’s simple and memorable that creates a strong impression is effective. A name should link to a core principle or idea and clearly define your brand. Unsuccessful names are often difficult to spell or pronounce, generic, too …
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