What’s in a name? The amount of care that goes into marketing and branding your company name should also be spent on considering what is the best domain name that you can afford. Often, a premium branded domain is already registered by someone else, especially of the dot com variety. Many companies have spend a serious amount of money to get such names – take the case where voice.com was picked up and then sold in 2019 for $30 million in cash!
Are domains really that valuable? Yes, when you consider that the right words match the search intent of your target market, it gives you a tremendous leg up against the competition. When you add vanity numbers that people are able to remember the words in them, it is an all the more compelling package.