Content creation and cryptocurrency payments go hand in hand these days. There are many reasons for content creators to be exploring this opportunity. Up until now, very few celebrities have tried their hand at experimenting with Bitcoin or altcoins. Björk, one of the biggest artists of the past few decades, is doing exactly that. Her new album, Utopia, can be purchased using any one of several cryptocurrencies.

Björk Sees the Benefit of Cryptocurrencies

It is always remarkable to see how celebrities perceive Bitcoin and altcoins these days. Although most of them have no idea what this new form of money entails exactly, such ignorance can’t be maintained for much longer. Slowly but surely, things are evolving in the right direction, even though there is still a lot of work to be done. After all, cryptocurrencies aren’t even close to mainstream right now, and it will be pretty difficult to change that in a timely fashion.

Everyone was surprised when the news broke about Björk’s new album. That wasn’t because this singer-songwriter had released a new album, as that was known well in advance. However, the choice of accepted payment methods for said album has sent shockwaves throughout the music industry as a whole. Utopia, as the new 14-track album is called, will be made available for purchase on the One Little Indian platform. Again, no real surprise there, as this collaboration has been in place for some time now.

What is different this time, however, is how both entities have partnered with Blockpool. This British blockchain startup will take care of processing all cryptocurrency payments for the new Björk album. Four different cryptocurrencies will be accepted: Bitcoin, Litecoin, Dash, and Audiocoin. Although this latter currency is a big unknown in the world of cryptocurrency and digital assets, it is a major development for its developers, to say the very least.

It is good to see cryptocurrency payments made possible for mainstream purchases. It doesn’t automatically mean a lot of people will buy the new Björk album with any of these cryptocurrencies, though. There will be a small number of additional sales in the end, and it remains to be seen if this is a venture worth exploring further. Extra revenue is always welcome for any content creator, but no one should expect any miracles either.

We have seen some crossover between artists and cryptocurrency in the past. Louis C.K., for one, released a few bits of content in exchange for cryptocurrency payments not too long ago. While C.K. is world-renowned, stand-up comedy doesn’t have the same global appeal as music has right now. There is no sense in comparing these industries, as they are very different from one another. Having a person such as Björk embrace cryptocurrencies is something that will generate a few media headlines, to say the very least.

We can only hope to see more of these initiatives in the future. Cryptocurrency payments shouldn’t be overlooked by any means, as the opportunities they represent are pretty spectacular. Moreover, there is a global awareness as far as cryptocurrency is concerned. Capitalizing on this momentum should be a top priority for every content creator in the world, although it remains to be seen how things will play out in this regard.