Despite bars and restaurants closing during the pandemic, alcohol consumption grew by 14% from 2019 to 2020. In 2020, almost half of Americans got their alcohol online, up by 243%. Both in good times and bad, people turn to alcohol to calm anxiety, boost their sense of wellbeing, and celebrate

. From graduations to engagements to anniversaries, people have been drinking cocktails.

There’s a new trend in the marketplace, just in time for summer. Many Americans now turn to pre-packaged, ready to drink cocktails

. In 2020 ready-to-drink cocktails grew 43% worldwide and by 2024 they are expected to make up 20% of the e-commerce alcohol market in the U.S. Choosing ready-to-drink is an easy choice, as you don’t have to source ingredients, makes no mess, and can be enjoyed from the comfort of your own home.

Via Cooloo.com