Tag: adChain

What Is adToken?

According to the latest market research, ad bots cause advertisers an annual revenue loss in excess of US$16 billion. This is primarily because opaque supply chains shield botnet operators who often make use of un-auditable ad networks. Since conventional supply chainsĀ utilize a cost per mille (CPM) model, these bots can reduce the overall incentives delivered to all parties involved. The adChain platform is a decentralized domain which makes use of …
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