Categories: FinanceNews

Online Grocery Shopping Is Not That Popular In Europe

In this day and age of e-commerce and online shopping, one would expect to find just about anything they want for sale on the Internet. But despite the growing number of e-commerce platforms, Europe remains behind the curve by quite a margin. In fact, based on value share for purchasing goods online, South Korea has the world’s largest market.

Europe Is On The Fence About E-commerce

New research by Kantar Worldpanel goes to show the e-commerce industry is not all black-and-white. When it comes to the percent of grocery sales occurring online, Europe falls into a gray area. On one hand, select countries such as the UK and France show a healthy growth of online grocery shopping, on the other hand, the rest see a rate of under 1% for online grocery sales.

To put this into perspective, 6.9% of all UK grocery

 sales occur through e-commerce, which is quite a high number. Romania, on the other hand, is well behind the curve with 0.2% of grocery sales occurring online. This shows a large gap between different countries on the same continent, which leaves room for entrepreneurs to find solutions to close it.

At the same time, several countries also offer more ways to buy groceries online compared to others. In the UK and France, there are several ways to do so. In Romania, Italy, and Austria, options are very limited. It seems that for some reason, in those countries there does not seem to be an overly large demand to purchase groceries online.



Related Post

Retailers have to keep in mind the e-commerce industry will only continue to grow. Kantar estimates the online consumer goods market will turn into a 135 million euro business in the coming years. The UK will be leading this charge, followed by France, Germany, and The Netherlands. Other regions will have to step up their efforts or risk being left behind.

Contrary to what some people may think, plenty of consumers still rely on brick-and-mortar locations for grocery shopping. Even though some chains offer so-called “collect-and-go” services, where users can put together their shopping cart online and pick it up, that has not become a big trend yet.

Image credit 1

If you liked this article, follow us on Twitter @themerklenews and make sure to subscribe to our newsletter to receive the latest bitcoin, cryptocurrency, and technology news.

JP Buntinx

JP Buntinx is a FinTech and Bitcoin enthusiast living in Belgium. His passion for finance and technology made him one of the world's leading freelance Bitcoin writers, and he aims to achieve the same level of respect in the FinTech sector.

Share
Published by
JP Buntinx

Recent Posts

Retail Traders Panic Sell During ‘Fake Dip’; Whales Hold Tight to SOL, DTX, and SHIB for a Millionaire-Maker Bull Run

Solana (SOL): A Strong Ecosystem Despite Volatility Solana (SOL) has been all over the place…

18 mins ago

Llama 3.2 Predicts Price For Dogecoin: $2 Peak By 2025 And $5 Rally For DTX Exchange This Winter

Cryptocurrency trends are keen on the forecast that was recently released by Llama 3.2 model…

58 mins ago

Crypto Whale Sparks 8x Surge In $OPK Price with Massive Buy-in

A mysterious crypto whale, who previously invested 9,600 SOL into tokens $Pnut and $FRED, has…

3 hours ago

Early ENS Investor Transfers $2.47M To Binance Amid Upcoming Token Unlocks

An early investor linked to the $ENS token recently transferred 154,000 ENS tokens, valued at…

3 hours ago

Wintermute’s Memecoin Strategy: BABYDOGE Ranks Among Top 3 Holdings

In a surprising turn, $BABYDOGE has climbed to the top three in Wintermute’s memecoin holdings…

3 hours ago

$Pnut’s Meteoric Rise: How A Tragic Squirrel Inspired A Memecoin Sensation

The $Pnut memecoin recently soared past a $120 million market cap, creating unexpected wealth for…

3 hours ago