Categories: CryptoNews

Millions of Celebrities’ Fans will go Crypto Industry

TokenStars, a blockchain-based platform with 15 celebrities onboard, aims to become a space which unifies stars, fans and advertisers. By introducing millions of users to the blockchain they are ready to disrupt a $100 billion celebrity management industry.

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Blockchain projects endorsements and investments in ICOs already grabbed attention of many celebrities, like Paris Hilton, Jamie Foxx and Floyd Mayweather. So far stars still do not take all the advantages from the $500+ billion crypto market because most of the endorsements are ad contracts. TokenStars, a decentralized platform powered by the blockchain, will help to drive the adoption of technology further and build celebrities interaction with fan communities and therefore, introduce millions of new users to the crypto world.

Celebrities Pioneers

15 stars already saw the benefits and supported the platform. World football champions Lothar Matthäus and Gianluca Zambrotta, Hollywood photographer Rico Torres and Tampa Bay Lightning right winger Nikita Kucherov have already joined TokenStars advisory board. While a famous DJ Redfoo (LMFAO), KHL star Pavel Datsyuk and Bitcoin evangelist Roger Ver are raising money via TokenStars Crypto Xmas Charity Auction. The startup targets a global celebrity management market topping $100+ billion and to disrupt the monopoly of the top 10 talent management agencies controlling over $25B in contracts.


Intersection of stars, companies and fans

An alternative to celebrity agents – is a blockchain-based talent management platform which directly connects stars with fans and advertisers, whether it is a partnership, fan contest or a merchandise shopping. Built on Ethereum, TEAM by TokenStars aims to change how all the sides collaborate with each other.

It is a win-win strategy for every group in the community. A rising star gathers funds for a career development from its supporters or gets a new advertising proposal from a brand. While a well-known celebrity can always find an extra way to communicate with fans or sponsors.

Instead of high talent agents’ fees, a celebrity will have to pay a commission from the sponsorship deals and prize money to TokenStars, which is paid platform’s tokens. So the growth of their price is a strong incentive for token holders. Also token holders receive benefits for exploring and supporting aspiring stars.

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A decentralized TokenStars ecosystem

The TEAM platform has 12 modules divided into 4 layers by function and the first one is already live. It is dedicated to crowdfunding and, on the one side, is targeted at stars raising funds from their fans, getting contracts, or participating in charity activities, on the other, at fans who want to become part of the TEAM community.

TokenStars has already two brand contracts in portfolio. The Contests & Charity module,  launched in December 2017, is currently powering the Charity Crypto Auction, in which donated by celebrities personal items are being sold. Among them are memorabilia set signed by Redfoo (ex-LMFAO), T-shirt from crypto-star Roger Ver, and biathlon Olympic champion Tarjei Boe’s skiis.

“One of my favorite things about cryptocurrencies is that they can really make a change in the world. Whether it’s business, arts, sports or now non-profits, they attract the attention of people all over the world to the things that matter. That’s the reason I’m happy to support Crypto Charity Auction by TokenStars,” says Roger Ver, a Bitcoin evangelist and early investor.

Bidding on Ver’s signed T-shirt helps raising money for Mises Institute which promotes teaching and research in the Austrian School of Economics, and individual freedom, honest history, and international peace. Another lot, a T-shirt from Wimbledon champion Martina Hingis, is already gone for a whopping $987 – a 20x from the actual price. Two more modules of TokenStars platform will be out in Q1 2018.

Internal token that fuels a platform

TEAM by TokenStars is the utility token used in activities on the TokenStars platform for advertisers and celebrities commission repayments, fans benefits and rewardings.

To ensure all activities performed on the platform are verifiable, TokenStars leverages the perks of blockchain technology. The decentralized model ensures low money transfer costs and fast transactions, empowering the global community to participate without involving third parties.

TokenStars TEAM Celebrity Advisory Board

TokenStars have successfully raised $4.9+ mln in the ACE token sale for tennis, and now make a step forward with TEAM; a decentralized blockchain-based platform that combines sports and show business into an ecosystem that connects celebrities, fans and brands.

The list of over 15 international celebrities supporting the project includes FIFA World Cup champions and NHL stars. Only in TokenStars TEAM advisory board are such well-known names in several industries, as football (Lothar Matthäus, Gianluca Zambrotta), tennis (Tommy Haas, Cedric Pioline, Robin Soderling), hockey (Nikita Kucherov), Hollywood (Rico Torres), poker (Alexander Anter), and more.

The TokenStars TEAM pre-sale started on Jan. 27 and it will last until Feb. 5. For a minimum contribution of 1,000 TEAM tokens estimated at 0.1 BTC, those who participate in the sale get a 15 percent early bird bonus until Feb. 5. The token sale will run from Jan, 27 to Feb.28.


The writer of this post is a guest. Opinions in the article are solely of the writer and do not reflect The Merkle's view.

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