Chances are that you have heard about some of the former boxing champion Mike Tyson’s business ventures. Recent reports indicate that he is taking an interest in the bitcoin market, by launching his very own digital wallet.

For those that do not know, last year, Tyson decided to use his fame in order to raise awareness about a Bitcoin ATM, used to convert fiat to the digital currency and vice versa. This time, he has gone ahead and teamed up with Bitcoin Direct to work on, and release a digital bitcoin wallet.

Just like last time, Tyson is using his fame and influence to promote the wallet. In fact, when accessing the branded wallet, users will notice that the menu background displays the boxer’s tribal face tattoo.

Bitcoin Direct’s CEO believes that: “Mike Tyson is a universal star. People around the world of all ages know Mike Tyson, and as such Tyson’s potential to expand the Bitcoin market is dramatic.”

While the terms of this venture are not currently clear, it’s worth pointing out that during the ATM venture, profit was split 50-50 between Tyson and Bitcoin Direct. At this moment in time, the wallet is available on iOS, with Android support to be offered shortly.

Based on everything that has been outlined so far, what do you personally think about Tyson’s wallet? While the idea seems lame for some, it’s worth pointing out that any bitcoin promotion is good for the currency.

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