London Firm Uses AI to Improve Premium Beer

With so many different types of beer in existence all over the world, it is definitely becoming much harder to provide something unique to the world. One way to go about this is by creating “intelligent” beer. More specifically, IntelligentX Brewing Co. is using artificial intelligence to brew their beer. Machine learning algorithms can be used in unique ways; that much is rather evident.

Using AI to Brew a Premium Beer

It has to be said, the concept of using machine learning to come up with a new flavor of beer is not something most people would have expected to see in their lifetime. Then again, the AI industry is evolving at such an accelerated pace these days, the number of improvements will only grow exponentially over time. Exploring some of the more out-of-the-box ideas related to AI and machine learning can prove to be pretty lucrative.

For IntelligentX Brewing Co., it was seemingly a rather straightforward decision to brew premium beer using machine learning algorithms. While the rest of the world is baffled by this venture, the company itself has done so with a specific purpose in mind. While it has been able to put together algorithms capable of making beer, it also wants to collect consumer feedback. This feedback will be used to improve the beer itself in future iterations. It’s a very interesting take on things, to say the least.

As of right now, IntelligentX Brewing Co. provides four different types of conditioned beers. Every one of these flavors can be sampled by consumers, after which they provide feedback to this artificial intelligence through an online feedback system. Based on this user input, the algorithms powering this solution will go to work and make adjustments for the next batch. It is highly doubtful there will ever be two versions of the same flavor due to the continual progress being made.

By collecting this information and feeding it to an artificial intelligence, the company will be able to brew beer to match what consumers say they want. More data means more variations of beer and more satisfied customers in the long run. It is a pretty interesting feature and one that can certainly bring stiff competition to existing breweries. As we have seen before with coffee flavors, there are some pretty odd combinations to be had (and tasted).

One of the biggest challenges is effectively getting your hands on this “AI Beer” in the first place. The company itself is located in London, England, and their bottles are only available in “extremely limited editions”. The only way to try and get your hands on some samples is by keeping an eye on their email newsletter, which should hopefully provide people with more information. Combining exclusivity with this unique approach will certainly make IntelligentX Brewing Co. a company to keep an eye on.

In the end, it is good to see companies use artificial intelligence for such novel purposes. This technology can be applied to any aspect of life one can think of today, even though not all of these ventures will be successful in the long run. IntelligentX Brewing Co. shows there are some unusual use cases waiting to be explored in the world of AI and machine learning. The company has taken a bold gamble in this regard, but it is an effort that may yield some unexpected results in the end.