One of the greatest obstacles of Bitcoin is its novelty. Because it’s not a company with a marketing department, it remains up to the key industry players to keep creating awareness about this movement. For quite some time now, Bitcoin’s proponents have been spreading the good word around within their own circles – which has limited the exposure. It has been repeatedly mentioned over different Bitcoin forums that everyday joe is yet still unaware of what Bitcoin is or what kind of benefit it has for merchants.

Here enters Bitcoin St Petersburg Bowl, a strategic move by BitPay to promote Bitcoin over a college football match. BitPay entered into a

Hashtag #BitcoinBowl has been trending nationwide. Newcomers who are interested in learning more about the technology have been receiving small of Bitcoins through @ChangeTip – a bitcoin tipping service. Several bitcoin enthusiasts including the author Andreas Antonopoulos and bitcoin core developer Jeff Garzik kept donating Bitcoins throughout the game.

“I still have lots of tips to give out for those who want to try bitcoin and learn about it. #bitcoinbowl“

Along with physical presence during the football match, BitPay also aired several advertisements showcasing the benefits of using Bitcoin for merchants. These commercials are so far the first by a Bitcoin company to be aired on ESPN, a major sports network that reaches 100 million households in total. Watch the first commercial here:

This marketing move has been an overall great surprise by BitPay during the holidays’s season for the general Bitcoin community. We can only anticipate how other leading companies in the Bitcoin space react to secure a place in the future and get ahead in competition. If you liked this article follow us on twitter @btc_feed