When payment solutions evolve throughout the years, they usually transition from the web into mobile. But Apple Pay is doing things in a reverse manner, as the payment solution will be coming to the internet. Using this mobile solution on the web still requires ownership of an iPhone, as well as using the Safari browser.
Apple Pay In The Browser
On paper, it may sound convenient for users to make online payments through Apple Pay in the future. Mobile solutions are becoming hugely popular all over the world, and Apple is one of the many contenders around the world. That being said, adoption rates of Apple Pay are still relatively small, and the service is only available in select countries.
Moreover, this move sounds like taking a step backward from the mobile space. While it may make sense to enable touch-by-fingerprint-reader in the Apple ecosystem, it remains to be seen how consumers and merchants will react to this concept. After all, if no online retailer accepts the payment option, there is very little point in using it.
Once again, this seems to be a move by Apple to go head-to-head with PayPal as far as payments and monetary transactions are concerned. The big difference is how PayPal has become a norm, rather than novelty. Apple Pay, on the other hand, is still very novel and draws mixed reaction from its users so far.
At the same time, there is no denying the addition of Apple Pay will help reduce the number of abandoned online shopping carts. There is nothing more annoying for retailers to see someone initiate an online order, and leave it at the payment page. Albeit this not always due to not seeing a convenient payment option, adding a mobile checkout solution might increase the number of impulse purchases.
Using Apple Pay on the web may feel a bit strange at first, but the solution is rather convenient as a whole. A button will be generated during the checkout process asking users to authenticate the payment through either the Apple Watch or Touch ID on the phone.
Source: Finextra
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