ZeroTraffic is a mobile traffic application to reduce recurrent traffic congestion by using gamification enforced by smart phones to get commuters to travel off peak. Investigations have shown that if you can reduce traffic volume by just 5-10% this dramatically reduces congestion and allows travel speed to approach the speed limit or free flow rate. ZeroTraffic achieves this by employing gamification techniques that provide incentives for users to use alternative routing …
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