The world’s only visual conversation network will help add financial value to digital art through blockchain technology. Its first digital art collection up for sale is ‘Creeps & Weirdos’ , which was listed this Halloween.
New York, USA, November 4th 2017 – DADA.nyc, a social media network and collaborative platform for artists, announces the launch of its Ethereum-powered digital art marketplace. The marketplace features the first collection of collaborative art made by artists on the DADA platform and should give financial value to digital art thanks to blockchain.
On October 31st the company issued Creeps & Weirdos, a collection of 100 unusual limited-edition drawings made by artists worldwide on DADA, just in time for Halloween. These drawings are available for purchase with Ether cryptocurrency. The collection will have five levels of scarcity, from common to extremely rare drawings, all of which have been curated and priced according to their popularity and where they appear on DADA’s visual conversations.
“People often save or screenshot art online with little consideration of the work that has gone into the art or how the artist is remunerated,” said artist, entrepreneur and DADA founder Beatriz Helena Ramos. “By integrating blockchain into digital art we could reshape people’s views towards digital artwork and with it instill financial value, and create a new market for digital art, helping out artists all over the world”.
DADA decided to incorporate blockchain into its artwork to empower millions of artists worldwide to create wealth. Thanks to blockchain, content creators from all over the world will now have full control of their work and their intellectual property. Collectors will also benefit from the opportunity to invest in the artists by purchasing, owning and reselling digital art.
“The reason I created DADA was because, as a commercial artist, I have worked for some of the biggest brands in the world, yet I don’t own any of the intellectual rights to my work over the last 20 years”, added Ramos. “I have only captured a tiny fraction of the value I created”.
Online art marketplaces are already using Blockchain to issue IP certificates and proof of ownership, but DADA has actually issued a collection of 100 limited-edition original drawings with 16,000 digital assets (tokens) with a unique ID. Each token represents a copy of an artwork for sale, making ownership of digital art more tangible. Each copy is purchased through a decentralized marketplace without intermediaries. All transactions are carried out through smart contracts.
Like other initiatives to market digital art through blockchain such as Cryptopunks and Rare Pepes, each copy is a unique token that has digitally verifiable proof of ownership and IP protection. This means digital artists could finally start receiving fair remuneration for the artwork they create. DADA aims to reshape the culture of viewing digital art as ‘something for nothing’.
“Yes, you can still make a screenshot of the digital artwork, but now, thanks to Blockchain, it will be like making a photocopy of a dollar bill. The value is in the token associated to the digital print”, Ramos explains.
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