Blockchain Start Up Cool Cousin Welcomes Former Yelp Exec to its Advisory Board

Cool Cousin has announced the recruitment of Pete Hancock as one of its advisors.

Hancock who was formerly the Vice President of Sales at Yelp, having joined the company in 2006 as employee #20, was instrumental to Yelp’s fast and massive growth.

During his 11 years at Yelp, Hancock led key initiatives in sales, sales training and office expansion as the company scaled dramatically, growing quickly to over 4,350 employees and $713M in revenue in 2016. Prior to Yelp, he held various sales and management positions at Black & Decker and completed a B.S. in Business Marketing and Management at the University of Delaware.

A well aligned approach

On his new appointment, Hancock believes that while it will not be easy to disrupt the entrenched travel industry, I believe that Cool Cousin’s decentralized approach clearly aligns the interests of travelers with that of the company and the community.

“I look forward to advising and supporting Cool Cousin as they develop their business and monetisation strategy in the massive $2.3T travel industry, says Hancock. “There are many exciting opportunities ahead as they build a new marketplace between travelers and locals, develop partnerships with existing companies in the travel space, all while ensuring the community’s values and company’s principles come first”.

The Cool Cousin team is excited about Hancock’s addition, and believe that his experience will be of utmost benefit as the company tackles head-on some of the biggest problems facing the travel industry such as mistrust of online review content, a problem that Hancock knows very much about from both the perspective of a traveler and a senior executive at Yelp.

Taking on the industry

Hancock’s experience in building one of the world’s biggest network-based companies will also help the Cool Cousin team take on the US market, developing crucial business relationships and shaping the sales department.

While it will not be easy to disrupt the entrenched travel industry, Hancock believes that Cool Cousin’s decentralized approach clearly aligns the interests of travelers with that of the company and the community.

“All are on even footing, and together we have the opportunity to build an important marketplace and big business, and all will benefit”, he notes.

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